The Butterfly Foundation kicks off Love Your Body Week 2017

The Butterfly Foundation

Australia’s leading national organisation for eating disorders and body image, Butterfly Foundation is challenging the public to de-objectify themselves on social media during Love Your Body Week.

When was the last time you looked in the mirror and focused on the things you like about yourself rather than dislike about yourself?

Chances are it’s been a while since you gave your body some love, which is why the Butterfly Foundation’s Love Your Body Week, couldn’t have arrived at a better time.

From September 3rd– 9th, the Butterfly Foundation is challenging everyone to ‘de-objectify yourself on social media’ by posting a photo with the caption ‘My body is great because…’

CEO of the Butterfly Foundation, Christine Morgan believes we need to work together to promote body confidence to tackle anxiety and depression in young people.

“We’re asking you to have real conversations about your physical and mental health and to try to avoid participating in the social media activity that promotes body objectification,” said Morgan. “For one week we are asking you to counter social media activity that glorifies body idealism and social gratification.”

According to the Mission Australia National Youth Survey, body image has been identified as one of the top three issues of concern for the sixth year in a row for young people aged 15 to 19 years of age in Australia.

“Young people are becoming more engaged in self-objectification in the way they present themselves, in an attempt to portray the beauty ideal as presented in its edited form by the media influencers,” said Morgan. “Even if they seem strong, resilient and confident people they may still be vulnerable to these influences resulting in a negative body image which is a precursor to mental health problems like eating disorders.”

In partnership with Instagram, the Butterfly Foundation is working to identify ways that users can access help information instantly via the 1800 ED HOPE Butterfly National Helpline.

Join the Love Your Body Week counter movement on Facebook, Instagram and Twitter using the hash tag #LoveYourBodyWeek.


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